IAA 2015
For MESO, Frankfurt, Ulrich took over creative direction for four major interactive exhibits on BMW's booth at the IAA 2015 - BMW Laserlight, CarbonCore, BMW eDrive and the interactive presentation of the new 7 Series on a large screenwall. Yellow Design, Cologne, was the lead agency.
CLIENT
BMW
LEAD AGENCY
Yellow Design
AGENCY
MESO Digital Interiors
GRAPHICS & MOTIONDESIGN
Superblak
INTERACTION DESIGN
MESO Digital Interiors
PROGRAMMING
MESO Digital Interiors